Working closely with the founder of CALC since 2019, I have designed both physical and digital materials for seasonal campaigns and new product launches. This has included social media posts, posters, call-to-action displays, window decals, and visuals for their latest retail location at Fortnum & Mason and their Pavilion Road flagship store, including custom product and window display backings for its recent redesign.

A highlight each year has been collaborating on their creative concepts and designs for the Chelsea in Bloom flower show, helping the brand secure a gold prize (2024).

Recently, I was responsible as lead designer for a full brand refresh of the Cosmetics à la Carte (CALC) visual identity, introducing a warmer color palette, refined font pairings, custom icons for their website and social media templates to ensure a cohesive brand aesthetic.